SEO Guide In Promoting Diamond Jewellery Business

If you are in the jewellery business, you would certainly need to add SEO marketing to your overall marketing strategy. No business today can do well if your brand is not visible online.

When your customers are contemplating to buy a diamond ring for their engagement, they will most likely first do a Google search online for the “best diamond ring in Singapore” or “best diamond jewellery shop” to look at.

Well, in this case, there are few things you should put in mind first before in ensuring your company is seen by these customers when they are making the final decision to buy a diamond proposal ring.

What will attract your customers’ attention when they visit your site? You have to have useful content that is helpful in their journey to buying the right diamond ring. So ensure that you include some of these write up on your diamond ring web page, as part of your SEO work:

• POCKET SIZE

Obviously you can’t think of buying something when you cannot afford. Therefore before you can think of purchasing a diamond proposal ring, you have to consider your pocket first: will you afford to buy it not?

Then later on you can proceed to make an informed decision which you will be really certain of.

• DIAMOND SHAPE & CUT YOU WANT TO BUY

Diamond proposal ring comes in a variety of shapes and cuts. These are tailor-made to suit different customer needs and preferences. So one has to know these shapes in order to make sure the one they will opt for is what best suits their partner’s choice.

Advisably, it is so wise to openly discuss about it with your partner before the engagement day gets closer even though you would show them as a surprise.

There are various diamond ring shapes and cuts which range from cushion cut, round, princess cut, oval, emerald cut among many others.

The cushion cut, formerly known as the Old mine cut, has rounded corners that takes the shape of a square or rectangle.

This diamond ring shape is found almost in every shop in countries like Singapore and others. It is said to be one of the oldest diamond ring shapes, as it has been available for more than 200 years.

Its continued existence is attributed to the antique feeling, combined with modern performance it offers to love partners.

Cushion cut rings are found in more variants compared to some other forms of engagement rings. They exist in one of three pavilion facet patterns which are depth, girdle and culet.

Most people do prefer Cushion cut rings with a slight rectangle of 1.10-1.20 in their length to width. However this depends mostly on personal preferences as they are not the same.

Solitaire ring is commonly available in the Singaporean diamond market. The name “solitaire” simply relates to the nature in which the ring is made.

That is the displays of the single engraved diamond stone which makes someone feels proud of that ring whenever they’re putting it on. It comes in many color bands like yellow, white and rose-gold. There it being one of the popular choice.

• RING COLOUR

Since people have difference choices and preferences, the issue of color comes into consideration when you think of buying a ring. Diamond colors come in different grades, and F-H has proven to be the most popular. However you might enjoy a different one.

• IT’S CLARITY

In most cases it is the last determined characteristic of the diamond, when it has less impact on the general outlook, which matters to many people.

Distinguished grades like SI1 and SI2 are given to some diamond rings and these rings have inclusions which a naked eye can easily identify. Nevertheless a bit of expertise in diamonds is needed for one to make judgements. So it’s better for you to engage one.

 

• SIZE

Obviously, there’s no one size which fits all in diamond ring industry. People need to understand different diamond sizes and quality; this relates to the unit of measuring diamond weight called a carat.

For example, 1CT is equal to 6.4MM. By knowing this one can really understand the worthiness of the ring he/she intends to buy for their partner. The size also has a directly impact on the cost of the ring, so when one hear of higher carats, they absolutely understand that their pocket has to be stronger.

• INSURANCE

Since diamond proposal ring is so much expensive, one has to be very aware of the insurance policies surrounding them. Also, the warranty benefits provided by the dealer in case of damage or any other unlikely event should be considered.

All in all, buying a diamond ring in Singapore needs a very careful planning and understanding since it is just like any other expensive investment like purchasing of a car.